Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel, which is why email is the #1 preferred business communication channel by consumers.
Email marketing also remains on top when it comes to ROI. With every $1 spent, businesses, on average, earn $44 from their email marketing. This is nearly double the second closest channel (SEO), while performing much better than the others. Email marketing rakes in money and leads to more business profits!
Not only does email help grow revenue and increase sales, but it’s also a useful tool to build brand awareness and engagement. More than ever, subscribers are turning to email for content that will not only help inform their next purchase, but also to educate themselves. Because email is free for your customers, it is also the perfect tool to tell your story, build your brand, share knowledge and give customers easy access to what they need.
Better yet, it can be automated and integrate with your other marketing tools. You can easily customize exactly what a customer sees, when they open your email, what they’re reading, where it’s directing them to and what action comes out of it.
