MARKETING STRATEGY

Build and improve your email marketing programs to enhance your ROI with a customized strategy. Whether you want to improve conversion, engagement or retention rates, we’ll provide actionable recommendations for enhancements and new programs, as well as a testing strategy to help meet your goals.

PLATFORM MANAGEMENT

With so many different Email Service Providers, tools and capabilities, managing your platforms can be a hassle. We provide input to help you decide which vendor best fits your needs, initial integration and onboarding support to get you set up, and ongoing platform maintenance to ensure you’re fully optimizing what you’ve paid for.

TEMPLATE & CONTENT CREATION

Ready to set up your campaigns, but not sure where to start? We’ll work with you to design and code an on-brand, responsive, high performing template to build your campaigns from. If you already have an idea, but no content, we can work on that too!

CAMPAIGN MANAGEMENT

From content coordination to production and execution, we will manage all aspects of your campaign to ensure high quality, error-free campaigns and quick turnarounds.

ANALYSIS & OPTIMIZATION

Gathering data is easy, knowing what to do with it is hard. We’ll analyze your metrics to gather the insights you need to optimize your campaigns and improve your conversion rates.

DELIVERABILITY TRACKING & ANALYSIS

Your email marketing will not be successful if your campaigns are not reaching subscribers’ inbox. We’ll work with you to set up your IPs, domains and templates to ensure you don’t have that problem, and help resolve it if you do.

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TESTIMONIALS
Sunny Billman, My Fitness Pal
RY CPA

Even with complexities of our marketing programs and a large-scale audience, Silver Anchor Marketing quickly adapted to our ways of working to create, optimize, launch and report on campaigns from Salesforce Marketing Cloud. They were an invaluable resource when we needed it the most. It was as if they were part of our team - working tirelessly with various business stakeholders to drive results.

Sunny Billman / Sr. Product Marketing Manager, MyFitnessPal

With Silver Anchor's lead nurture strategy and execution, we've seen a 30% lift in converting prospects to clients (and growing). Email is now one of the most efficient marketing channels for us. Based on this performance, we've expanded our relationship with Silver Anchor to include additional strategic marketing automation programs.

Heather Fields / VP of Marketing, VitusVet

Silver Anchor Marketing has been a significant asset to our retention program. They bring a wide range of marketing skills to the table, including strategic planning, segmentation, creative development, execution, analytics, and more. What sets them apart is their data-focused approach; they have a proven record in driving incremental revenue and engagement. I can highly recommend their work to other businesses looking to elevate their marketing programs.

Amanda Young / Director of Retention, Creativelive

It’s never easy sharing technical information with non-technical people. Silver Anchor Marketing helped us craft our messaging in a way that would resonate with our clients and provide clear and concise actionable content. By improving our communication tactics, we were able to build our brand, gain the trust of our clients and improve our engagement rates.

Raffi Yousefian / CPA, Founder of RY CPA